The new visual identity of the KVALITĀTES STANDARTS product line

In 1936, more than just a recipe was born – a story began.
The original recipe for Doctor’s Sausage was developed with a clear goal: to ensure the highest quality and promote well-being. Carefully crafted and closely guarded, the recipe became a treasured secret, passed from hand to hand without losing its historic charm and authenticity. Today, that story lives on in the KVALITĀTES STANDARTS product line – now featuring a new visual identity.

The redesign of the line reflects our deep respect for time-honored values. The updated packaging embraces the essence of early 20th-century principles – simplicity, clarity, and trusted quality. It blends nostalgia with a modern touch, highlighting Rēzeknes Gaļas Kombināts’s enduring ability to preserve tradition while continuing to grow and evolve.

The KVALITĀTES STANDARTS range includes classic products such as scalded sausages and frankfurters, and over time has expanded to include smoked sausages as well. We are proud to announce the latest addition to the family:
Doctor’s Frankfurters with Cheese
This new product combines traditional values with a rich, savory cheese flavor – perfect for everyday meals or festive family gatherings. These frankfurters are quick to prepare, require no casing removal, and deliver a nutritious and genuinely delicious experience.

Choose a design with a story behind it!
The new visual identity not only enhances product recognition but also highlights the depth of our heritage – our knowledge, craftsmanship, and love for authentic taste. The packaging is designed with today’s consumer in mind – practical, functional, and visually appealing.

Look for KVALITĀTES STANDARTS products with the new design in stores across Latvia!